Attitudes of communicator towards implementing governance and his relationship to developing the performance of media institutions.

The research aims at identifying the attitudes of communicators towards principles governance and its relationship to development performance professional practice in media institution.
 based on constructing variables interpretation results system analysis approach through a survey study sample government institutions Emirate Sharjah. number respondents reaches 50, questionnaire direct observation were employed collect concerned data , researcher has come out with some most important is awareness communicator which tackles, concepts targeted should aware importance applying these achieve quality institutional .
 showed that transparency came forefront applied Sharjah topic percentage 98.67% followed by principle participation second rank 94.67% accountability third 93.33% then social responsibility fifth integrity six last ranking . existence positive repercussions for application standards work environment research.
 researchers recommended necessity spreading culture among employees make part training programs senior administrative leaders those institutions.